By: Andrea Bitely
VP, Communications and Marketing
Is your business snarky, sweet, or matter-of-fact on social media? Or, none of the above?
Most likely, your social media accounts have taken on the voice of whomever manages them, and that’s perfectly fine. But to stick out from the pack, consider creating a way of speaking that connects with your customers.
More and more, consumers are looking for a brand to speak to them in a way that’s an experience, not just an option for spending their money. Make sure you’re appealing to your potential and current customers by using words and phrases that make them want to come visit you.
Announcing a new product or the return of one that has been unavailable? Don’t be afraid to be excited! Changing your hours or a store policy, state this as a fact. Don’t hide behind a wall of text, come right out and say what’s going on.
To figure out your voice, list out traits and common words you want to take on as a brand.
How to get started:
- Make sure you get slang right – if you are a Michigan based-brand, don’t get caught saying soda!
- Use words and photos that will appeal to your audience. Generic memes can get likes, but will they motivate someone to come into your store? Probably not. Photos of happy customers, new products available, or a beautiful shot of your storefront can inspire a visit.
- Draft canned responses for comments or Messenger: Your hours, where/how to reach you, and your return process. This takes the guesswork out of what to say when you get a question – and ensures that your comments stay on-message and with your designated voice.
Need more direction with your social media? My inbox is always open: abitely@retailers.com.
