Sometimes there is nothing better than that first glimpse of spring. It’s a season that inspires growth and change – an opportunity for a fresh start, a new initiative, or an evolution of a brand. Dust off that “to-do” list that you shelved in November because it’s time to hit the ground (though still muddy) running.
Like the seasons, the retail industry is always changing. From cash to cards to online shopping and delivery, retail has many layers. As the industry voice, we aim to represent every nook and cranny of retail; thus, Michigan Retailers Association must also evolve.
I’m very excited to share that the Michigan Retailers Association has embarked on an ambitious rebrand project that will breathe new life into our identity as the largest state retail association in the country.
The most visible aspect of our current brand is our logo. Internally, we affectionately call our current logo the “Jungle Gym” and it’s served the Association well for over 40 years. Our management, board, and marketing team have spent the last year workshopping a new look for the Association that will be unveiled later this year.
While our look will change, our commitment to you remains strong as ever. Our core mission has always been to advocate fiercely for our members, both through legislative advocacy and by providing services such as insurance and credit card processing that help your business thrive.
Our updated look will reaffirm our devotion to this industry, because everything we do here at MRA is For the Good of Retail.
Bill Hallan
CEO, Michigan Retailers Association
