April
General Themes: Spring, gardening, eco-friendly 🌿
- Autism Awareness Month
Create an end-cap or special rack of items that cater to sensory needs, or provide DEI training for employees. - April Fool’s Day – April 1
- National Walk to Work Day – April 5
Encourage your employees to walk to work and post a photo of your walking employees to your social media channels. - World Health Day – April 7
- National Pet Day – April 11
Donate a percentage of proceeds to your local animal shelter, post pet-related items to your social media channels, or offer deals on new pet items. - Taxes Due – April 15
- Easter – April 20
- 🌎 Earth Day – April 22
Adopt a local park, roadway, or waterway in your area to spend some time cleaning up. - MRA’s Capitol Day – April 23
May
General Themes: BBQ, lawn care, graduation season 🎓
- National Fitness Month
Run a month-long employee fitness challenge to promote overall wellness and a healthier company culture. - National Small Business Week – May 4-10
MRA’s Buy Nearby campaign and mascot, Buy Nearby Guy, help encourage shoppers to Keep Your Money in Michigan©!
Collaborate with other small businesses on your block to create special promotions for customers who support multiple local retailers.
- National Travel & Tourism Week – May 4-10
- Star Wars Day – May 4
May the 4th Be With You! Highlight your nerdiest and most fantastical items to be one with the Force. - Cinco de Mayo – May 5
- Mother’s Day – May 11
Host a “Mother’s Day Out” event leading up to Mother’s Day weekend. - Memorial Day – May 26
- 🍔 National Hamburger Day – May 28
