Over the past year, private label products have constituted nearly 23% of unit sales across ten key product sectors. The general merchandise categories – including office supplies, home and garden items, and tools and home improvement products – boasted the largest share of private label sales. Meanwhile, store brand groceries, health and beauty items, and household products achieved the highest penetration in households.
Club stores, office supply retailers, and mass merchandisers saw the greatest proportion of their sales coming from private label items. In contrast, beauty and electronics stores had less than 10% of their unit volume attributed to store brands.
For the full report, visit Numerator’s Private Label Trends dashboard.
