By MEEGAN HOLLAND
Beloved Buy Nearby Guy has been greeting fans and marching in parades all over the state – and maybe you even saw him on the Buy Nearby Instagram and Facebook pages playing the piano during Marshall Music’s 70th anniversary party!
He’s entering his busiest period of the year now, as we ramp up efforts to encourage people to participate in Buy Nearby Weekend on Oct. 5-7.
This year, we’re spreading the message more broadly across the state by partnering with MLive.com and the media outlet’s Michigan’s Best program (you know – the folks who name “Michigan’s Best Doughnut” or “Michigan’s Best Pizza” by polling readers on their favorites).
We debuted our partnership with the Michigan’s Best team – John Gonzalez and Amy Sherman – in Bay City, as they unveiled a video as part of their Michigan’s Best Day series. They’ve highlighted fun things to do in Owosso, Dearborn and now Bay City, and we were there to help celebrate and give Buy Nearby Guy some exposure on MLive.
You can see all the photos and video here.
Also keep an eye out for online ads, more video blogs and stories about the importance of shopping local.
Buy Nearby and Michigan’s Best make a perfect match because both are all about promoting hardworking retailers and restaurants that help our communities thrive. You can see more at buynearbymi.com or at mlive.com/michigansbest.
Another major initiative this year was to commission an economic study on retail’s impact, conducted by Public Sector Consultants, a highly regarded public policy group in Lansing. See the results of that study on Page 4. We are distributing an infographic and shopping bag stuffers to retailers conveying the fascinating numbers that the study found.
About Buy Nearby
If you’d like these shopping bag stuffers and other Buy Nearby materials, email Rachel Schrauben at rschrauben@retailers.com, and she’ll send you a free packet, which will also include stickers and a poster, all publicizing our shop-local efforts and Buy Nearby Weekend on Oct. 5-7.
Thanks to DTE Energy and Retailers Insurance Company for sponsoring the Buy Nearby campaign. Their generosity made the MLive campaign and the economic study possible.
Order your free Buy Nearby packet now:
Email rschrauben@retailers.com
