Using gift cards for more than just gifts
Because they are usually called “gift cards,” it’s easy to think that their main function is to be sold and given as gifts, like the gift certificates that preceded them.
Setting minimums for credit card purchases
Visa and MasterCard, in their merchant agreements, do not allow merchants to set a minimum amount for a purchase. If you accept these cards, you are obligated to accept them for purchases of any amount.
Preventing credit card chargebacks
Failure to follow Visa and MasterCard regulations exactly can leave retailers out in the cold when a customer challenges a billing.
Several common errors could cause you to be held liable for a chargeback:
- A single card transaction was processed more than once and the customer was double-billed.
