Marshall’s Fudge marks a century of sweetness

By: Shandra Martinez
For legions of longtime customers, visiting Marshall’s Fudge in Mackinaw City can be nostalgic. The aroma of the shop and taste of fudge brings back special memories of family and friends.
Creative Counsel: Finding the Right Hues

The colors that are part of your company’s brand are integral to your marketing – and can influence people’s perceptions, emotions, and feelings about your brand.
Here are several ways in which color impacts marketing materials:
Brand Identity: Colors are often a crucial component of a brand’s identity and logo.
Guest Column: Building Strong Partnerships with Michigan’s Liquor Retailers

Kristin Beltzer, Chair
Michigan Liquor Control Commission
Michigan Department of Licensing & Regulatory Affairs
The Michigan Liquor Control Commission (MLCC) recently celebrated its 90th anniversary serving the business needs of the state’s 23,194 retail licensees.