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Creative Counsel: Finding the Right Hues

Andrea Bitely headshot

The colors that are part of your company’s brand are integral to your marketing – and can influence people’s perceptions, emotions, and feelings about your brand. 

Here are several ways in which color impacts marketing materials:

Brand Identity: Colors are often a crucial component of a brand’s identity and logo.

Guest Column: Building Strong Partnerships with Michigan’s Liquor Retailers

Kristin Beltzer, Chair, Michigan Liquor Control Commission

Kristin Beltzer, Chair
Michigan Liquor Control Commission
Michigan Department of Licensing & Regulatory Affairs

The Michigan Liquor Control Commission (MLCC) recently celebrated its 90th anniversary serving the business needs of the state’s 23,194 retail licensees.