Marketing

5 Things to Consider when Refreshing Your Digital Campaigns

Campaigns go stale fast. Here are some ideas to keep content fresh

By JENNIFER ROOK

Oscar Wilde once said that you never get a second chance to make a first impression.

Seven tips to ensure your website stays in working order

When making website updates remember your customer.

By JENNIFER ROOK

A record number of retail businesses around the country launched websites with an e-commerce component, in response to the 2020 COVID-19 pandemic.

Questions to ask in a customer survey

A good customer survey includes three types of questions:

  1. Demographic data, such as gender, age group, geographical location and income level.This tells you what kinds of people shop at your store and what concerns various groups have.