Legally Speaking: Social Media Miscues
The effective use of social media as a marketing tool does not typically fall within the purview of the legal department at the Michigan Retailers Association. However, having sat in enough meetings with our extraordinarily capable marketing team,
How retailers can thrive as post-pandemic shopping habits evolve
As more shoppers turn online for their shopping, Retail Reality’s Sarah Donnelly gives tips about how independent retailers can continue to build a loyal customer base.
By Shandra Martinez
Behaviors changed during the pandemic,
Copywriting: Real is good. Interesting is better.
Miguel Ferreira, entrepreneur, prolific writer, founder of the newsletter, Creative Samba, and CEO of two copywriting agencies – Teardwn and Great Landing Page Copy – wrote a fantastic piece that makes the case for what makes good advertising copy more than just good.
