Know Your Voice on Social Media
By: Andrea Bitely
VP, Communications and Marketing
Is your business snarky, sweet, or matter-of-fact on social media? Or, none of the above?
Most likely, your social media accounts have taken on the voice of whomever manages them,
Creative Counsel: Which Social Media Platforms Should Your Business Use?
Social media can be a powerful tool to grow your business, but with great power comes the great responsibility to keep up the posting, commenting, and replying.
How do you decide which platforms to use and how much time to dedicate to growing and maintaining these accounts?
Legally Speaking: Social Media Miscues
The effective use of social media as a marketing tool does not typically fall within the purview of the legal department at the Michigan Retailers Association. However, having sat in enough meetings with our extraordinarily capable marketing team,
