Marketing

Veteran, Women, Indigenous and Black Owned Business Certifications

In an increasingly diverse and competitive business landscape, certification as a veteran, woman, Indigenous, or Black-owned business can connect a merchant with new and unique opportunities. 

Certification often opens the doors to networking opportunities and mentorship programs specifically designed for businesses who have sought out these certifications.

What to do When a Reporter Calls

Being featured in a local newspaper, magazine, or on radio or television is a great way to get free advertising, but when it comes out of the blue, it can be a bit nerve-wracking. 

Is it Social Media worthy?

Over the last few editions of the Michigan Retailer magazine, I’ve walked you through how to pick which platforms to utilize, how to stage photos, and find your voice on social media (and recommended you reach out to the MRA team for more tips and tricks!).