What to do When a Reporter Calls
Being featured in a local newspaper, magazine, or on radio or television is a great way to get free advertising, but when it comes out of the blue, it can be a bit nerve-wracking.
Is it Social Media worthy?
Over the last few editions of the Michigan Retailer magazine, I’ve walked you through how to pick which platforms to utilize, how to stage photos, and find your voice on social media (and recommended you reach out to the MRA team for more tips and tricks!).
Staging Photos for Social Media
By: Andrea Bitely, Vice President, Communications and Marketing
Driving new customers to your business is one of the most challenging parts of being in business. Using social media is one important way to entice people into becoming a new or returning customer.
