Marketing

How to Incorporate a Cause Into Your Brand & Marketing

Many of today’s most well-known and successful brands incorporate a cause or element of charity into their marketing. Supporting a cause or charity with your business is a great way to build deeper connections with your customers,

Upcoming Holidays, Themes, and Events to Spruce Up Your Next Campaign

April

General Themes: Spring, gardening, eco-friendly 🌿

  • Autism Awareness Month
    Create an end-cap or special rack of items that cater to sensory needs, or provide DEI training for employees.

What Retail Marketers Can Learn From the TikTok Ban

Icons representing social media surrounding a smart phone

While the TikTok ban on January 18 and 19 only lasted about 12 hours, it forced many businesses to take pause and reflect on their strategic marketing plans for the year.