Non-Traditional Retailer Highlight: Paradise Shores Cabins

On the Shores of Lake Superior, Resort Operators Rely on MRA’s Retail Tools
By Shandra Martinez
For Melody Ricci, owning a lakeside cabin resort in Michigan’s Upper Peninsula is more than a peaceful retirement project.
Norm Henry Shoes Marks 150 Years with a Renovation and Eye Toward the Future

By Shandra Martinez
In a world where shopping habits constantly shift, Norm Henry Shoes has stood the test of time.
The family-owned shoe store in downtown Owosso is celebrating its sesquicentennial this year with a new look.
How Retailers Can Use Social Districts to Their Advantage

By Rachel Schrauben
Photos By Alison Jakubcin for the Alpena DDA
In 2020, social districts were introduced to support struggling restaurants and bars amid capacity restrictions due to the pandemic.