In their own words: Wilda and Ken Hopper of Bird’s Eye Outfitters
Wilda and Ken Hopper opened Bird’s Eye Outfitters in 2016 to inspire others to get active, eat healthy, and have a good time doing it.
Wilda Hopper grew up in Fort Myers,
Cancelled! How to survive when your business is a target
MRA Member Karey Robinette offers tips on surviving a social media firestorm
By JENNIFER ROOK
Imagine this scenario. You are the owner of a successful business that many consider to be a much-loved institution and a destination.
Planning, strategy help family-owned furniture business thrive amid pandemic
By SHANDRA MARTINEZ
Photos STEVE JESSMORE
The Vermeulens have been in the furniture business for three generations. While there’s no question the pandemic has been challenging, the past year has been one of the company’s most successful — even with being forced to shut down their stores for two months last spring.
