Archives

Month: April 2022

Copywriting: Real is good. Interesting is better.

Ohrbach's ad

Miguel Ferreira, entrepreneur, prolific writer, founder of the newsletter, Creative Samba, and CEO of two copywriting agencies – Teardwn and Great Landing Page Copy – wrote a fantastic piece that makes the case for what makes good advertising copy more than just good.

So where are the roaring 20s I’ve been hearing about?

J Rook

Since I wasn’t around for the roaring 1920s, I was hoping that now that it seems like we are entering a post-pandemic period (did I just jinx us by saying that?) that I’ll be able to experience the good times of the roaring 2020s.

Flower shop flourishes under daughters’ care, 43 years after mom planted seeds

B/A Owners

The flower shop Barbara Hollowick started in 1979 has put down deep roots in East Lansing. Her daughters, who run the shop now, say their mom’s “titanium backbone” helped them weather the challenges of the pandemic.