Archives

Month: April 2019

Michigan companies turn to B Corp to stay accountable

By SHANDRA MARTINEZ

Two years ago, Swift Printing and Communications joined the growing ranks of B Corporations, a circle that includes such forward-thinking companies as Patagonia and Ben &

Contest, lottery or sweepstake: Which makes the best customer promotion?

By BILL HALLAN

Retailers are a creative bunch and they’re constantly devising new ways to get customers in the doors.

Fortunately, social media has made advertising easier for retailers.